Breakdown of Este modelo acabou de sair e já é hiperprocurado.
ser
to be
e
and
este
this (este, esta, estes, estas)
sair
to go out
Questions & Answers about Este modelo acabou de sair e já é hiperprocurado.
Why is hiperprocurado written as one single word without a hyphen?
In Portuguese, absolute superlative prefixes like hiper, super, mega, and ultra usually attach directly to the adjective. You generally only use a hyphen if the base word starts with an h or with the same vowel that the prefix ends in. Since procurado starts with a p, they simply join into one word.
Does procurado always mean 'in demand'? I thought procurar meant 'to look for'.
It literally means 'looked for' since it is the past participle of procurar. In a commercial context like this, when a model is being 'looked for' by many consumers, it naturally translates to being 'sought-after' or 'in high demand'. Combining it with the prefix gives us hiperprocurado, which perfectly captures the hype.
Why does the sentence use é (from ser) instead of está? Isn't its popularity a temporary trend?
You absolutely could use está here to emphasize that this is a temporary craze right after the release. However, using é treats the high demand as a defining, built-in characteristic of this specific model's reputation. Saying a product é muito procurado is a standard way to describe its established market appeal.
Is acabou de sair a set phrase for new releases?