Prefix Superlatives
When discussing the hype around streetwear and sneaker drops, you often need stronger words than just "very" or "a lot." Instead of using an adverb like muito, you can attach highly productive prefixes directly to adjectives to create absolute superlatives.
The four most common prefixes for this are super-, hiper-, mega-, and ultra-. They function identically to their English counterparts, instantly amplifying the meaning of the adjective.
Spelling and Hyphens
Generally, these prefixes are attached directly to the adjective to form a single, unbroken word.
However, you must use a hyphen if the adjective begins with an h, or if it begins with the exact same letter that the prefix ends with. For example, attaching mega- (which ends in a) to an adjective like arrojada (which begins with a) requires a hyphen.
Notice that super- ends in an r. Because arrojado starts with an a, they do not share the same connecting letter, so no hyphen is needed when combining the two.
The Hype Cycle
You can combine these prefixes with any adjective to sound like a true insider when reviewing the latest sneaker collaborations, materials, and resale prices.