Breakdown of Os casacos com esse logótipo aí são ultracaros!
ser
to be
com
with
o casaco
the coat
caro
expensive
Questions & Answers about Os casacos com esse logótipo aí são ultracaros!
Why is ultracaros written as a single word without a hyphen?
In Portuguese, prefixes like ultra-, mega-, and hiper- attach directly to the adjective without a hyphen, as in ultracaros. You only use a hyphen if the adjective starts with an h or with the same vowel that the prefix ends in. Note that if the adjective started with an r or an s, you would have to double that letter to keep the correct pronunciation, for example, ultrarrápido.
How does ultracaros compare to using the suffix -íssimo, as in caríssimos?
They mean exactly the same thing: extremely expensive. Using caríssimos is the traditional way to form the absolute superlative. However, attaching prefixes like ultra-, super-, or mega- is highly productive in everyday spoken Portuguese and often sounds more casual, emphatic, and modern.
Why use the combination of esse and aí here?
Both esse (that) and aí (there) point to something physically close to the listener rather than the speaker. Saying esse logótipo aí (that logo right there) emphasizes this location, suggesting the person being spoken to might be pointing at, wearing, or standing right next to the jacket. If the jacket were far from both speakers, you would use aquele and ali instead.