A proposito, nel nuovo palinsesto vi si trova una rubrica interessante.

Questions & Answers about A proposito, nel nuovo palinsesto vi si trova una rubrica interessante.

Why does it say vi si trova instead of ci si trova for "one finds there"?
This is a substitution to avoid confusion. Normally, the locative pronoun for "there" is ci, and the impersonal pronoun for "one" is si. However, putting them together as ci si is already reserved for impersonal reflexive verbs (for example, the double si in "one washes oneself" becomes ci si lava). To keep the meaning clear, the locative ci changes to vi before the impersonal si.
Is si trova here acting as the impersonal "one finds" or the passive "is found"?
It can be translated both ways, but grammatically it acts as the passivizing si (si passivante). We know this because if the subject were plural, the verb would have to agree with it: vi si trovano delle rubriche (interesting segments are found there). In English, however, translating it as the impersonal "one finds" often sounds much more natural.
Does palinsesto literally mean "schedule"? I thought it meant a historical manuscript.
You're thinking of "palimpsest" (a manuscript where text was scraped off to be reused), which is exactly where this word comes from! In modern Italian, palinsesto is the standard, everyday word for a television or radio broadcasting schedule. The idea is that TV schedules are constantly rewritten and updated, just like those old parchment manuscripts.
Why is rubrica translated as "segment"? Doesn't it mean "address book"?
Rubrica has a few different meanings depending on the context. While it commonly means "address book" or "contacts list" on your phone, in journalism and broadcasting it means a regular "column" (in a newspaper or magazine) or a recurring "segment" or "feature" (on TV or radio).

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