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Non è per niente un progetto redditizio, ma un'idea qualunque.

Non è per niente un progetto redditizio, ma un'idea qualunque.
It is not at all a profitable project, but just any idea.
From Lesson 368:Emphatic negatives (non... affatto)·Italian

Questions & Answers about Non è per niente un progetto redditizio, ma un'idea qualunque.

Why is per niente placed right after è instead of at the end of the sentence?
Emphatic negative reinforcers like per niente (and affatto) are strictly placed immediately after the verb they modify. In English, we often put "at all" at the end of the phrase, but doing that in Italian (Non è un progetto redditizio per niente) sounds unnatural.
Could I use affatto instead of per niente in this sentence?
Yes, they are completely interchangeable here. You could say Non è affatto un progetto redditizio and it would carry the exact same meaning. Both per niente and affatto follow the same strict post-verb placement rule to mean "not at all."
What does the position of qualunque tell us about its meaning here?
When qualunque goes before a noun, it neutrally means "any." But when placed after the noun, as in un'idea qualunque, it takes on a dismissive meaning: "ordinary," "run-of-the-mill," or "just any old idea." This makes it perfect for contrasting with a highly valued progetto redditizio.
Where does the adjective redditizio come from?
It comes from the noun reddito, which translates to "income" or "revenue." Adding the suffix creates the adjective redditizio, meaning "profitable" or "lucrative."

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