Nous remercions notre clientèle pour ces avis positifs.

Questions & Answers about Nous remercions notre clientèle pour ces avis positifs.

Since clientèle means "customers" (plural), why is it singular here (notre clientèle)?
Clientèle is a collective noun. Just like the English word "clientele", it is grammatically singular even though it refers to a group of people. Because it's singular, we use the singular possessive adjective notre (our), not the plural nos. Note that if it were the subject of a sentence, it would take a singular verb—unlike the phrases with la plupart de from this lesson, which trigger plural verbs!
Why use pour in remercier pour? Could I use de?
When thanking someone for a noun (like ces avis positifs), you can use either pour or de. Pour is very common in everyday French when referring to objects or things. However, if you are thanking someone for an action using a verb, you must use de followed by an infinitive, as in Merci de m'aider (Thank you for helping me).
Why doesn't the word avis change spelling to show that it is plural?
In French, nouns that already end in -s, -x, or -z in their singular form do not change spelling in the plural. Since a single review is un avis, multiple reviews are simply des avis. You can tell it is plural in this sentence because of the plural words ces (these) and positifs surrounding it.
Why is it ces avis positifs instead of ces positifs avis?
In French, most adjectives—especially those expressing an opinion, shape, or quality like positif—are placed after the noun they describe. The adjective must also agree with the masculine plural noun avis, so we add an -s to the singular masculine form positif to make it positifs.

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