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Coloro che fanno un acquisto impulsivo non leggono mai la recensione.

Coloro che fanno un acquisto impulsivo non leggono mai la recensione.
Those who make an impulsive purchase never read the review.
From Lesson 403:Those who (quelli che, coloro che)·Italian

Questions & Answers about Coloro che fanno un acquisto impulsivo non leggono mai la recensione.

What is the difference between coloro che and quelli che, and could we use quelli che here?
Both translate to 'those who.' Coloro che is slightly more formal and often used in written Italian for broad generalizations like this one. Quelli che is the standard choice for everyday speech. You could comfortably swap in quelli che here without altering the meaning at all.
Why is the singular un acquisto impulsivo used when the subject coloro che is plural?
Just like in English, Italian can use a singular object to refer to the individual action each person in a generalized group takes. It focuses on 'those who make a single impulsive purchase.' Using the plural acquisti impulsivi would also be grammatically correct but would subtly shift the focus to people making multiple purchases.
Why do we need non before the verb when we already have mai to say 'never'?
In Italian, when a negative word like mai comes after the verb, you must use non before the verb to create the standard double-negative structure. If you placed the adverb before the verb for emphatic or literary effect, the non would disappear (e.g., mai leggono), but non before the verb and mai after it is the most natural, expected word order.
Could I just use the verb acquistare instead of the phrase fanno un acquisto?
Yes, you could easily say Coloro che acquistano impulsivamente (Those who purchase impulsively). However, fare un acquisto is a very natural and common phrasing, much like 'to make a purchase' in English, and it allows you to directly attach the descriptive adjective impulsivo rather than relying on an adverb.

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