Learn French: Quoi qu'elle veuille, nous allons fidéliser cette cliente. - Whatever she wants, we are going to retain this customer.

Quoi qu'elle veuille, nous allons fidéliser cette cliente.

Whatever she wants, we are going to retain this customer.

Breakdown of Quoi qu'elle veuille, nous allons fidéliser cette cliente.

elle

she

nous

we / us (object pronoun)

this (before a noun)

le client

the client / the customer

Questions & Answers about Quoi qu'elle veuille, nous allons fidéliser cette cliente.

What is the difference between quoi que (two words) and quoique (one word)?

They sound identical but have different meanings. Quoi que (two words) means 'whatever' or 'no matter what', and is followed by the subjunctive, as in quoi qu'elle veuille (whatever she wants). Quoique (one word) means 'although' or 'even though' (a synonym of bien que), and also takes the subjunctive.

Why is veuille in the subjunctive?

The expression quoi que introduces a concession—an idea of 'no matter what'—which always triggers the subjunctive in French. Veuille is the subjunctive form of vouloir (to want). It expresses an unknown or indefinite action because we don't actually know what she wants yet.

How does the verb fidéliser translate to 'retain'?

Fidéliser comes from the adjective fidèle (loyal or faithful). In a business context, fidéliser un client literally means 'to make a customer loyal'. This is the standard French way to say 'to build customer loyalty' or 'to retain a customer'. You could say garder cette cliente (keep this customer), but fidéliser is the precise, professional term.