Breakdown of آنها باید به بازخورد مشتریها توجه کنند.
آنها
they
بهbe
to
بایدbâyad
must
مشتریmoshtari
customer
توجه کردنtavajjoh kardan
to pay attention
بازخوردbâzkhord
feedback
Questions & Answers about آنها باید به بازخورد مشتریها توجه کنند.
How is the noun بازخورد (feedback) formed, and does it relate to this lesson's grammar?
بازخورد (bâzkhord) is formed by combining the prefix باز- (bâz-, meaning 'back' or 'again') with خورد (khord), the bare past stem of خوردن (to hit/collide). While it does not take the -ار (-âr) suffix you are studying in this lesson, it belongs to the exact same family of derivational morphology: using a past stem to manifest an abstract noun concept.
Why is the preposition به placed before بازخورد?
In Farsi, the compound verb توجه کردن (to pay attention) always takes the preposition به (to). To express paying attention to something, the structure is به + [object] + توجه کردن. Since the object here is the feedback, it is written as به بازخورد.
Why does the sentence use the subjunctive verb توجه کنند instead of the indicative میکنند?
The modal verb باید (must/should) at the beginning of the sentence requires the main verb that follows it to be in the subjunctive mood. Because the subject is 'they' (آنها), the compound verb becomes توجه کنند instead of the present indicative form.
How are the words 'feedback' and 'customers' linked in Farsi here?
They are connected by an unseen Ezafe, which is pronounced as a short 'e' sound. This creates the phrase بازخوردِ مشتریها (bâzkhord-e moshtari-hâ). The Ezafe is used here to show possession or association, meaning 'the feedback of the customers'.
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