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Tienes que mirar el logotipo de cerquita.

Tienes que mirar el logotipo de cerquita.
You have to look at the logo very closely.
From Lesson 487:Extreme degree by repetition·Spanish (Latin America)

Questions & Answers about Tienes que mirar el logotipo de cerquita.

Why do we use de cerquita instead of just saying mirar cerquita?
The standard phrase for "to look closely" is mirar de cerca (literally, "to look from close"). When we add the diminutive to make it cerquita, the preposition de stays in place.
How could I use the reduplication from this lesson to emphasize the closeness even more?
You can repeat the word to express the absolute maximum degree: Tienes que mirar el logotipo de cerquita cerquita. In Latin America, repeating an adverb like this emphasizes that it's extremely close, often feeling much stronger and more native than just adding muy.
Is it normal to put a diminutive ending (-ita) on an adverb like cerca?
Absolutely! While English limits diminutives mostly to nouns, Latin American Spanish frequently adds them to adverbs. It can soften the tone, make it sound friendlier, or—as in this sentence—intensify the meaning. Other common examples include ahorita (from ahora) and despacito (from despacio).
Could I just say logo instead of logotipo?
Yes, el logo is simply the shortened, more common everyday version of el logotipo. They mean exactly the same thing, behave the same way, and both are masculine.

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