Je regarde souvent cette chaîne.

Regarde is the present tense, indicative mood, 1st person singular of regarder.

In French, the simple present can cover several English meanings:

• I watch (habitual)
• I am watching (right now)
• Sometimes even I will watch (near future, from context)

So Je regarde souvent cette chaîne can naturally correspond to English with either a simple present or a present continuous, depending on context.

French distinguishes these two verbs clearly:

• Regarder = to watch / look at (an intentional action, you direct your eyes at something)
• Voir = to see (more passive, using your eyes without necessarily choosing to focus)

Because watching a channel is an intentional action, French uses regarder:

• Je regarde cette chaîne. = I watch this channel.
• Je vois cette chaîne. = I see this channel (it’s visible / I receive it), which is a different idea.

In neutral French word order, many common adverbs (especially of frequency) come after the conjugated verb:

• Je regarde souvent cette chaîne.

You may sometimes hear:

• Je regarde cette chaîne souvent.

That is possible, but the most natural, neutral position here is:

• verb + souvent
  • object

If the verb is compound (with an auxiliary), the adverb usually goes between the auxiliary and the past participle:

• Je l’ai souvent regardée.

In French, you normally use either:

• a definite/indefinite article (la, le, les, un, une, des, etc.)
  or
• a demonstrative determiner (ce, cet, cette, ces)

You don’t combine them.

So:

• la chaîne = the channel
• cette chaîne = this channel / that channel

Putting both would be incorrect:
✗ la cette chaîne is not allowed.

They are all forms of the demonstrative determiner “this / that / these / those”, and they agree with gender and number (and sometimes initial sound):

• ce: masculine singular before a consonant

  • ce livre (this/that book)

• cet: masculine singular before a vowel or silent h

  • cet animal, cet homme

• cette: feminine singular

  • cette chaîne, cette voiture

• ces: plural for both masculine and feminine

  • ces chaînes, ces livres, ces voitures

You essentially have to learn the gender with the noun, usually by checking a dictionary.

Hints (not absolute rules, but helpful):

• Many nouns ending in -e are feminine.
• Dictionaries will mark chaîne as n. f. (nom féminin).

Because chaîne is feminine, you must use:

• cette chaîne (not ce chaîne)

In this sentence, chaîne means channel (TV channel, YouTube channel, etc.).

Other common meanings of chaîne:

• a chain (physical chain)
• a necklace chain
• a supply chain / production chain (in business)
• chaîne de montagnes = mountain range

The context (talking about watching it) makes the TV/YouTube channel meaning clear.

Approximate pronunciation in English-friendly terms:

• Je ≈ “zhuh”
• regarde ≈ “ruh-gard” (final -e silent; the r is guttural in the throat)
• souvent ≈ “soo-vahn” (final -t silent, nasal -an)
• cette ≈ “set”
• chaîne ≈ “shen” (the ai here sounds like the e in “bed”; the ê is a bit longer)

All together:
Je regarde souvent cette chaîne ≈ zhuh ruh-gard soo-vahn set shen

There is no obligatory liaison of the type you might see in les amis → lez-ami.

However:

• The d at the end of regarde is pronounced before the vowel sound of souvent, so in fluent speech you will naturally link:
  
  • regarde‿souvent → the d flows straight into sou-.
• The rest are mostly consonant + consonant or consonant + pause, so there is no classic liaison like s → z.

So just be sure you do pronounce the d in regarde before souvent.

Several common options:

1. Yes/no question with intonation (very common in speech):

   • Tu regardes souvent cette chaîne ?
     (Just raise your intonation at the end.)

2. With est-ce que (neutral and very common):

   • Est-ce que tu regardes souvent cette chaîne ?

3. With inversion (more formal/written):

   • Regardes-tu souvent cette chaîne ?

Because chaîne is feminine singular and is a direct object, you use la:

• Je la regarde souvent. = I watch it often.

Word order:

• Subject (Je)
• Direct object pronoun (la)
• Verb (regarde)
• Adverb (souvent)

Standard French often uses just the present and an expression of time:

• En ce moment, je regarde cette chaîne.
• Je regarde cette chaîne en ce moment.

A very explicit way to show an action in progress is:

• Je suis en train de regarder cette chaîne.
  = I am in the middle of watching this channel.

But in many contexts, simple Je regarde cette chaîne can already mean “I’m watching this channel (now)” depending on the situation.

• souvent = often, talking about frequency (how many times).

  • Je regarde souvent cette chaîne. = I watch this channel often / frequently.

• beaucoup = a lot / much / many, talking about quantity or intensity, not directly about how often.

  • Je regarde beaucoup cette chaîne. is understandable but sounds a bit odd; French speakers prefer souvent for frequency.

To say “I watch this channel a lot (i.e., very often)”, the most natural is:

• Je regarde très souvent cette chaîne.
  or simply
• Je regarde souvent cette chaîne.