Aunque parece extraño, este término regional va ganando terreno.

Questions & Answers about Aunque parece extraño, este término regional va ganando terreno.

Why use va ganando instead of está ganando here?
Using the verb ir + a gerund (like va ganando) emphasizes that an action is happening gradually or step-by-step. While está ganando simply states that the action is in progress right now, va ganando paints a picture of the term slowly but surely gaining popularity over time.
Why is it Aunque parece (indicative) instead of Aunque parezca (subjunctive)?
We use the indicative with aunque when declaring a known, accepted fact. Here, the speaker acknowledges that the word actually does seem strange. If they had used the subjunctive (Aunque parezca extraño), it would translate to 'Even if it might seem strange,' treating the strangeness as a hypothetical rather than a certainty.
Does ganar terreno translate perfectly to the English idiom 'to gain ground'?
Yes, it is an exact match. In both languages, it literally means to capture physical territory, but it is frequently used figuratively to say that an idea, word, or movement is becoming more widely used, accepted, or successful.
Can término be used for all English meanings of the word 'term'?
Not quite. It works perfectly here for a word or expression, and it can also refer to a literal end or conclusion. However, if you are talking about the 'terms' of a contract, you would use condiciones, and for a school 'term', you would usually say semestre or trimestre.

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