Log inSign up

Eles acabaram de anunciar um lançamento superprocurado.

Eles acabaram de anunciar um lançamento superprocurado.
They just announced a super-sought-after drop.
From Lesson 420:Prefix superlatives (super-, hiper-, mega-, ultra-)·Portuguese (Portugal)

Questions & Answers about Eles acabaram de anunciar um lançamento superprocurado.

Why is superprocurado written as one single word without a hyphen?
Under Portuguese spelling rules, the prefix super- only takes a hyphen if the adjective it attaches to starts with an 'h' or an 'r' (like super-homem or super-rápido). Since procurado starts with a 'p', they just fuse together.
Could I use the suffix '-íssimo' here instead of the prefix 'super-'?
Yes, you could say um lançamento procuradíssimo. However, using prefixes like super-, mega-, or hiper- is extremely common in everyday, conversational Portuguese. It gives a more modern, informal vibe that perfectly matches a trendy product drop.
Does procurado usually mean "sought-after", or just "searched for"?
It means both! It is the past participle of procurar (to look for / to search). While it literally means "searched for" and is famously used for "wanted" criminals, in the context of commercial goods, real estate, or trends, it translates perfectly to "in high demand" or "sought-after".
How does acabaram de anunciar translate to "just announced"?
The structure acabar de followed by an infinitive (here, anunciar) is the standard Portuguese formula to express that an action was just completed a moment ago. Even though acabar literally means "to finish", you should translate this phrase as "just did something" rather than "finished doing something".
Is lançamento really the best word for a trendy product "drop"?
Yes! While it literally means "launch" or "release" (from the verb lançar, to throw or launch), lançamento is exactly what native speakers use for what English speakers casually call a "drop" in fashion, music, or sneakers.

Learn Eles acabaram de anunciar um lançamento superprocurado and more in Portuguese

All course content and exercises are completely free — no paywalls, no trial periods, no signup needed.

  • ✓ Practice with interactive exercises
  • ✓ Track your progress with spaced repetition
  • ✓Learn at your own pace — completely free
Start learning Portuguese →