Question 1

Why do we use the imperfect subjunctive fosse here instead of the present subjunctive seja?

Accepted Answer

The phrase fazer com que (to make it so that) triggers the subjunctive because it expresses causation. The specific tense of that subjunctive depends on the main verb. Because fez is in the past, the subjunctive verb must match that timeframe, requiring the imperfect subjunctive fosse.

Question 2

The English translation is 'made the reach huge.' Why don't we just say fez o alcance enorme?

Accepted Answer

In Portuguese, when fazer means 'to cause an outcome,' it normally takes the structure fazer com que followed by a full clause. If you want to use the direct 'make + noun + adjective' structure exactly like in English, you must use the verb tornar instead, as in tornou o alcance enorme.

Question 3

Could I drop com que and use an infinitive verb instead?

Accepted Answer

Yes, but you would have to insert the infinitive verb ser. You could say O novo slogan fez o alcance ser enorme. However, native speakers strongly prefer the fazer com que + subjunctive structure when describing a resulting state or condition.

Question 4

Does the noun alcance only refer to digital or marketing 'reach'?

Accepted Answer

No, it is a versatile word used for both physical and abstract limits. Deriving from the verb alcançar (to reach), you will see it used for the range of a radio signal, the scope of a problem, or in everyday phrases like ao meu alcance (within my reach).

O novo slogan fez com que o alcance fosse enorme.

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