O comprar por impulso é um sintoma do consumismo.

Questions & Answers about O comprar por impulso é um sintoma do consumismo.

Why is there an O before the verb comprar?
This is the exact topic of your current lesson: substantivation of the infinitive. By putting the masculine definite article o in front of the infinitive comprar, we turn the verb into a noun. It refers to the act of buying and translates well to the English gerund buying when used as the subject of a sentence.
Is the article O strictly necessary, or could I just say Comprar por impulso?
You can absolutely drop the article and just say Comprar por impulso é.... Adding the o gives the action a bit more conceptual weight, making it sound like a defined phenomenon or established habit. Both are grammatically correct, but using the article here makes the subject slightly more emphatic.
Will a substantivized infinitive always use the masculine singular article o?
Yes. Whenever you convert a verb into a noun using a definite article, it is always treated as a masculine singular noun. You will never see a feminine article used to substantivize a verb in this way.
Why do we use the preposition por in the phrase por impulso?
In Portuguese, the preposition por is frequently used to indicate the motive, cause, or driving force behind an action. Here, it translates naturally to on impulse or out of impulse, showing that the buying was triggered by a sudden urge.

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