Breakdown of Benvenuto nella concessionaria, entri pure!
entrare
to enter
nella
in the (in + la)
pure
too, as well (= anche)
benvenuto
welcome
la concessionaria
the dealership
Questions & Answers about Benvenuto nella concessionaria, entri pure!
Why is it entri pure instead of just entri?
Adding pure after an imperative softens the command and turns it into an invitation or polite permission. While entri just means "come in", adding pure makes it mean "go right ahead and come in" or "feel free to come in".
Why does the verb end in -i (entri) when the infinitive is entrare?
Because the speaker is using the formal Lei form. For -are verbs like entrare, the formal imperative takes an -i ending (entri), while the informal tu form takes an -a ending (entra). The dealership setting tells us this is a formal, polite interaction.
Why do we use nella instead of alla to say "to the dealership"?
In Italian, you generally use the preposition in (which combines with la to make nella) when going to shops and businesses ending in -ia, like concessionaria, farmacia, or pizzeria.
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