کسانی که این استراتژی را می‌پذیرند، در برندسازی موفق می‌شوند.

From Lesson 482:Those who (kasâni ke)·Farsi

Questions & Answers about کسانی که این استراتژی را می‌پذیرند، در برندسازی موفق می‌شوند.

Why do we use کسانی که instead of just آنها که for 'those who'?
While both can translate to 'those who,' کسانی که is specifically used for generic human plurals. It comes from کس (person) + plural suffix ان (-ân) + indefinite ی (-i), literally meaning 'some persons who.' It is the most natural choice in Farsi for general statements, rules, or maxims about people.
The English translation says 'will be successful,' but the verb موفق می‌شوند is in the present tense. Why don't we use the future tense here?
In Farsi, general truths or cause-and-effect statements typically use the present indicative (می + present stem) in both clauses. English often uses 'will' to show consequence, but Farsi prefers the present tense to show that this is an ongoing, habitual fact.
How is the word برندسازی (branding) formed?
It is a hybrid compound! It combines the English loanword برند (brand) with the Farsi suffix سازی (sâzi), which means 'building' or 'making' (derived from the verb ساختن). This suffix is highly productive in modern Farsi for creating nouns about developing, producing, or managing something.
Since 'strategy' is an abstract concept, why does it need the specific object marker را in این استراتژی را?
In Farsi, the marker را is required for any definite direct object, whether it is physical or abstract. Because the word استراتژی is preceded by the demonstrative adjective این (this), it becomes grammatically specific and therefore must take را.

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