ELONIO

Those who (kasâni ke)

Defining Demographics: "Those Who"

To say "those who" or "people who," use the plural pronoun کسانی followed by the relative marker که.

When "those who" is the direct object, the object marker را attaches to the pronoun, forming کسانی را که:

In this campaign, we target those who are young.
ما در این کمپین، کسانی را که جوان هستند هدف‌گذاری می‌کنیم.mâ dar in kampein, kasâni râ ke javân hastand hadaf-gozâri mikonim.
This campaign targets those who exercise.
این کمپین کسانی را که ورزش می‌کنند هدف‌گذاری می‌کند.in kampein kasâni râ ke varzesh mikonand hadaf-gozâri mikonad.

Prepositions with "Those Who"

When "those who" follows a preposition like "with" (با) or "except" (به جز), the preposition simply precedes کسانی:

Marketing means communication with those who need your products.
بازاریابی یعنی ارتباط با کسانی که به محصولات شما نیاز دارند.bâzâryâbi yani ertebât bâ kasâni ke be mahsulât shomâ niâz dârand.
No one except those who are middle-aged buys this product.
هیچ‌کس به جز کسانی که میانسال هستند، این محصول را نمی‌خرد.hich-kas be joz kasâni ke miyânsâl hastand, in mahsul râ nemikharad.

Splitting the Relative Clause

The relative clause (the part starting with که) doesn't have to sit directly next to کسانی. To make a sentence flow more naturally, it is often pushed to the end of the sentence, separated from کسانی by a verb:

The audience of this advertisement includes those who are educated.
مخاطب این آگهی شامل کسانی می‌شود که تحصیل‌کرده هستند.mokhâtabe in âgahi shâmele kasâni mishavad ke tahsilkarde hastand.
In the new campaign, our team focuses on those who are middle-aged.
تیم ما در کمپین جدید، روی کسانی تمرکز می‌کند که میانسال هستند.time mâ dar kampeyne jadid, ruye kasâni tamarkoz mikonad ke miyânsâl hastand.

"Those Who" as the Subject

When the group is the subject of the sentence, use کسانی که at the beginning of the clause without any extra markers:

Those who like this advertisement promote our brand.
کسانی که این آگهی را می‌پسندند، برند ما را ترویج می‌دهند.kasâni ke in âgahi râ mipasandand, berand mâ râ tarvij midahand.
Those who accept this strategy will be successful in branding.
کسانی که این استراتژی را می‌پذیرند، در برندسازی موفق می‌شوند.kasâni ke in esterâtezhi râ mipazirand, dar berandsâzi movaffaq mishavand.
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