Question 1

Why does the direct object marker râ come right after kasâni instead of at the end of the clause?

Accepted Answer

When a noun phrase modified by a relative clause (starting with ke) is the direct object of the main sentence, Farsi usually attaches râ directly to the noun before ke. Because kasâni (those people) is the object that the campaign targets, it becomes kasâni râ ke.

Question 2

Could I use ânhâ instead of kasâni to say "those who"?

Accepted Answer

For a generic, unidentified group of people ("anyone who" or "those who"), kasâni is the most natural choice. Using ânhâ (they/those) usually implies you are pointing back to a specific group of people that was already mentioned in the conversation, rather than a general demographic.

Question 3

What are the literal parts of the compound verb hadaf-gozâri mikonad?

Accepted Answer

It is formed from hadaf (goal or target) and gozâri (the noun form of gozâshtan, meaning to put or set). Literally, it means "does goal-setting." In modern Farsi, it is the standard way to express "targeting" a demographic in business, marketing, or strategic contexts.

Question 4

Why is the first verb plural (mikonand) but the final verb singular (mikonad)?

Accepted Answer

Each verb matches its own subject. varzesh mikonand is plural because it belongs to the relative clause describing kasâni (those people). The final verb, hadaf-gozâri mikonad, is singular because it is the main verb of the sentence, and its subject is the singular noun in kampin (this campaign).

این کمپین کسانی را که ورزش می‌کنند هدف‌گذاری می‌کند.

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