Breakdown of Mascara heeft ze niet veel gekocht.
niet
not
hebben
to have
veel
much / many / a lot of
kopen
to buy
Questions & Answers about Mascara heeft ze niet veel gekocht.
Why are mascara and veel separated in this sentence instead of saying veel mascara together?
This is a classic example of split topicalization. By putting mascara at the very beginning of the sentence, the speaker makes it the main topic. The quantifier veel (much) is left behind in the middle of the sentence. You could simply say Ze heeft niet veel mascara gekocht, but splitting it like this strongly emphasizes the item itself.
Why isn't there an er in this sentence? Shouldn't it be Mascara heeft ze er niet veel gekocht?
You do not need er here because mascara is being treated as an uncountable noun (a substance). The quantitative er is only required when you split a countable noun from its number or quantifier, such as in Boeken heeft ze er niet veel gekocht. Since you aren't counting individual mascaras here, er is dropped.
Why does the verb heeft come right after mascara?
This is the V2 (verb second) rule in action. When you move the object mascara to the first position to emphasize it, the finite verb heeft must stay in the second position. This forces the subject ze to invert and take the third position.
Why is niet placed directly before veel?