Sommige consumenten kopen dit merk omdat het erg populair is.

Questions & Answers about Sommige consumenten kopen dit merk omdat het erg populair is.

Why is it sommige here instead of sommigen?
Because it is followed by the noun it modifies (consumenten). You only add the -n to make it sommigen when it stands completely on its own without a noun AND refers to people (for example: Sommigen kopen dit merk, meaning "Some buy this brand").
Why do we use dit merk instead of deze merk?
Merk is a het-word (het merk). When you want to say "this" with a singular het-word, you must use dit. You only use deze for de-words and all plurals.
Why do we use het to say "it is very popular"?
The word het here refers back to dit merk. Because merk is a het-word, we have to use the pronoun het (it) to refer to it. If the brand had been a de-word, we would actually refer back to it using hij or zij instead!
Why is the verb is at the very end of the sentence?
The word omdat (because) introduces a subclause. In Dutch subclauses, all verbs are pushed to the end of the clause. That is why the sentence ends with erg populair is rather than matching the English word order.

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