El producto era muy bueno, pero no lo compré por diez euros.

Questions & Answers about El producto era muy bueno, pero no lo compré por diez euros.

Why do we use por here to talk about the price instead of para?
When you talk about an exchange or a price in Spanish, you use por. Because you are talking about exchanging money (diez euros) for the product, por is the correct preposition.
Why is the verb ser in the imperfect tense (era) but comprar is in the preterite tense (compré)?
era is in the imperfect because it describes a past characteristic or ongoing state (how the product was). compré is in the preterite because buying (or refusing to buy) is a single, completed action in the past.
What does the lo in no lo compré refer to, and why is it placed after no?
lo translates to it and refers back to the masculine noun el producto. Direct object pronouns like lo must go right before the conjugated verb (compré). In a negative sentence, the no always goes immediately before the object pronoun.

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