Por um lado, adoramos a conveniência, mas por outro lado, isto é uma invasão.

Questions & Answers about Por um lado, adoramos a conveniência, mas por outro lado, isto é uma invasão.

Do I have to repeat the word lado in the second half of the phrase, or can I just say por outro?
You can absolutely drop it! Just like in English, saying por um lado... por outro is extremely common and perfectly natural. Keeping the second lado in this sentence just gives the contrast a slightly stronger rhythm and emphasis.
Why does the expression use por instead of de or em to mean "on"?
The phrase por um lado is a fixed discourse marker used specifically for weighing arguments. If you use de and say de um lado, you are usually talking about a literal physical location, like being "on one side" of a street or a table.
Is the word mas always required before por outro lado?
Not always, but it is very common. Because por outro lado inherently introduces a contrasting point, the mas (but) is technically optional. However, combining them as mas por outro lado makes the pivot in your argument feel much smoother and more conversational.
Why does the sentence use the invariable pronoun isto instead of este or esta?
Isto is used here because "this" refers to a general situation or an abstract concept (whatever action or technology is causing both the convenience and the invasion). You would only use este or esta if "this" referred back to a specific, named masculine or feminine noun.

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