Zudem hat dieses Produkt schon viele Kunden überzeugt.

Questions & Answers about Zudem hat dieses Produkt schon viele Kunden überzeugt.

Why does the verb hat come right after zudem?
Because zudem is an adverbial connector, it takes up the first position in the sentence. In a standard German main clause, the conjugated verb must always be in the second position, so hat immediately follows it. This pushes the subject (dieses Produkt) into the third position.
Is there a difference between using zudem, außerdem, and darüber hinaus in this sentence?
They all mean 'moreover' or 'furthermore' and are used to add information, so they are mostly interchangeable here. Außerdem is the most common in everyday speech. Zudem is slightly more formal, and darüber hinaus is the most formal and emphatic of the three.
Why is it dieses Produkt and not just diese Produkt?
Produkt is a neuter noun (das Produkt). Since it is the subject of the sentence (in the nominative case), the demonstrative pronoun for 'this' needs the neuter nominative ending -es, making it dieses.
Why is überzeugt placed at the very end of the sentence?
This sentence is in the present perfect tense. In German, the conjugated helping verb (here, hat) takes the second position, while the past participle (überzeugt) gets pushed to the very end of the sentence, creating a 'verb bracket' around the rest of the information.

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