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Le grossiste va les vendre dès ce soir.

Le grossiste va les vendre dès ce soir.
The wholesaler is going to sell them starting this evening.
From Lesson 364:Prepositions of time (dès)·French

Questions & Answers about Le grossiste va les vendre dès ce soir.

Why use dès here instead of à partir de?
Both mean "starting from," but dès emphasizes that the action is happening as early as this evening, often implying it is sooner than expected. À partir de is a more neutral way to state when a timeframe begins.
Could I use depuis instead of dès for "starting"?
No, because depuis means "since" and is used for actions that started in the past and are still ongoing. Since this sentence describes a future action (va les vendre), you must use dès or à partir de.
Why is les placed before vendre rather than before va?
In the futur proche, which uses aller plus an infinitive, object pronouns like les always go immediately before the infinitive they logically belong to. Since the wholesaler is selling them, les goes right before vendre.
Is grossiste related to the word gros (fat/big)?
Yes, it comes from the expression en gros, which means "in bulk" or "wholesale." Therefore, a grossiste is a wholesaler who sells goods in large quantities.

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