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Le vigile de l'enseigne annonce souvent de gros rabais.

Le vigile de l'enseigne annonce souvent de gros rabais.
The store sign's security guard often announces big discounts.
From Lesson 326:Even if it means (quitte à)·French

Questions & Answers about Le vigile de l'enseigne annonce souvent de gros rabais.

Why is it de gros rabais instead of des gros rabais?
In French, when a plural adjective comes before a plural noun, the plural indefinite article des typically changes to de. Since the adjective gros comes before the plural noun rabais, we use de instead of des. This is a classic rule that is easy to forget!
Does enseigne always mean 'store sign'?
While une enseigne literally means a physical sign above a shop, it is very commonly used by extension to mean a retail chain, a brand, or the store itself. So here, le vigile de l'enseigne essentially means 'the store's security guard'.
Is vigile a false friend?
Yes! While it looks like 'vigilante', un vigile simply means a private security guard or watchman. If you want to say 'vigilante' in French, you would use a word like un justicier.
Why does souvent come right after the verb?
In French, short and common adverbs of frequency like souvent usually follow the conjugated verb directly (annonce souvent). Unlike in English, you generally wouldn't put it at the very end or the very beginning of this sentence.

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