Even if it means (quitte à)

To say "even if it means" or "at the risk of," use the phrase quitte à followed by an infinitive.

even if it means
quitte à

This structure is perfect for expressing a willingness to make a sacrifice or take a risk to achieve a goal.

Even if it means camping in front of the store sign, I want the best discount.
Quitte à camper devant l'enseigne, je veux la meilleure réduction.
Even if it means camping here, we are looking for better discounts.
Quitte à camper ici, nous cherchons de meilleures réductions.

Notice how quitte à sets up the extreme conditions these bargain hunters are willing to endure for a good discount (le rabais).

Even if it means waiting for hours, he hopes for a good discount.
Quitte à patienter pendant des heures, il espère un bon rabais.
Even if it means braving the wind, these determined buyers stay outside.
Quitte à braver le vent, ces acheteurs déterminés restent dehors.