Learn French: Quitte à camper devant l'enseigne, je veux la meilleure réduction. - Even if it means camping in front of the store sign, I want the best discount.

Quitte à expresses an extreme condition or a risk you are willing to take, translating to 'even if it means' or 'at the risk of.' It is always followed by an infinitive (here, camper) because the person doing the action is the same as the subject of the main clause (je). You cannot use it with a conjugated verb.

What does l'enseigne mean here? Is it just a sign?

While une enseigne literally means the physical sign or logo hanging outside a shop, in everyday French it is frequently used to refer to the store, retail chain, or brand itself. So camping in front of l'enseigne simply means waiting right outside the storefront.

Why use devant l'enseigne instead of avant l'enseigne?

Devant refers to physical space, meaning physically 'in front of' a location. Avant refers to time, meaning 'before' an event happens. Since the person is in a physical spot outside the store, devant is the only correct choice here.

Why is it la meilleure réduction and not la mieux réduction?