با وجود اینکه درباره این سرم صحبت می‌شود، به طراوت صورت توجه نمی‌شود.

From Lesson 366:Impersonal passives·Farsi

Questions & Answers about با وجود اینکه درباره این سرم صحبت می‌شود، به طراوت صورت توجه نمی‌شود.

How do the prepositions درباره (about) and به (to) work in these passive clauses?
This sentence features impersonal passives of prepositional verbs. In English, we often move or strand the preposition ('this serum is talked about'). In Farsi, the preposition stays exactly where it would be in an active sentence, placed before its object. The active verbs are صحبت کردن درباره (to talk about) and توجه کردن به (to pay attention to). In the passive, the prepositional phrases remain perfectly intact: درباره این سرم (about this serum) and به طراوت (to the freshness).
What is the actual grammatical subject of می‌شود (mishavad) in these clauses?
The subjects are the noun halves of the compound verbs! In صحبت می‌شود (talk is done), the subject is صحبت (talk). In توجه نمی‌شود (attention is not paid), the subject is توجه (attention). Because these are singular abstract nouns, the auxiliary verb شدن (shodan) takes the third-person singular form. The literal translation is 'About this serum, talk is done; to the face's freshness, attention is not done.'
How does با وجود اینکه (ba vojud-e inke) differ from just using با وجود (ba vojud-e)?
با وجود اینکه (despite the fact that) is a conjunction used to introduce a full clause with a conjugated verb, as seen here with صحبت می‌شود. If you drop اینکه and just use the preposition با وجود (despite), it must be followed directly by a noun phrase without a verb. For example, با وجود این سرم means 'despite this serum.'
The word سرم can also mean 'my head'. How can I tell it means 'serum' here?
Context and pronunciation! As 'my head', it is pronounced saram (from سر + ـَم). Here, it is the French loanword 'sérum', pronounced serom. It is commonly used in Farsi for cosmetic skincare serums as well as medical IV drips. The context of 'face's freshness' (طراوت صورت) clearly points to the skincare product.

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