Breakdown of Эта трансляция должна начинаться в 14:15 после рекламы.
этот
this [f: эта, n: это]
в
on / during (a time period)
должен
must, have to (должен, должна, должны)
начинаться
to begin (of an event)
после
after
реклама
advertisement
трансляция
transmission
Questions & Answers about Эта трансляция должна начинаться в 14:15 после рекламы.
How do I read "в 14:15" out loud in Russian?
You read it as в четырнадцать пятнадцать. When reading digital time, you simply say the numbers for the hour and the minutes in their normal counting forms. You don't need to add the words for "hours" or "minutes".
Why do we use начинаться with a -ся ending instead of just начинать?
The verb начинать means to start something else (like a person starting a car). When a scheduled event starts on its own, like a broadcast, movie, or lesson, Russian adds the reflexive ending -ся.
Why is должна used here instead of должен?
The word for "must" or "obliged to" acts like an adjective that changes to match the gender of the subject. Since трансляция (broadcast) is a feminine noun, we use the feminine form должна.
Why does the English translation say "commercials" (plural) when реклама is a singular word?
In Russian, реклама is typically an uncountable singular noun that refers to "advertising" or a whole block of TV commercials. It takes the ending -ы here to become рекламы because it is in the genitive case, which is required after the preposition после (after).
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