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L'acquisto digitale diventa sempre più popolare.

L'acquisto digitale diventa sempre più popolare.
Digital purchasing is becoming more and more popular.
From Lesson 177:Progressive degree (sempre più, sempre meno)·Italian

Questions & Answers about L'acquisto digitale diventa sempre più popolare.

Why do we use sempre più instead of translating "more and more" literally?
In Italian, the progressive degree (expressing that a quality is continuously increasing) is formed using sempre (always) followed by più (more). While English repeats the word "more", Italian literally says "always more" to mean "more and more".
Why is diventa translated as "is becoming" rather than "becomes"?
The Italian present tense can translate to both the English present simple ("becomes") and the present continuous ("is becoming"). When using diventare (to become) alongside a progressive phrase like sempre più, the ongoing, continuous nature of the action is emphasized, making "is becoming" the most natural English translation.
If the subject were plural (e.g., "digital purchases"), would sempre più change?
No, sempre più acts as an invariable adverbial phrase here, so it never changes form. However, the adjective that follows it does change! For plural purchases, the sentence would become gli acquisti digitali diventano sempre più popolari.
Does acquisto just mean "shopping"?
Acquisto translates specifically to "purchase" or the act of "purchasing" (from the verb acquistare, to buy or acquire). It sounds slightly formal or specific. For regular grocery shopping, Italians use the phrase fare la spesa, and for clothes or fun shopping, they use fare shopping or fare spese.

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