Log inSign up

Questa rivista digitale è sempre più popolare.

Questa rivista digitale è sempre più popolare.
This digital magazine is more and more popular.
From Lesson 177:Progressive degree (sempre più, sempre meno)·Italian

Questions & Answers about Questa rivista digitale è sempre più popolare.

Why do we use sempre più instead of più e più for 'more and more'?
In Italian, the progressive degree (saying a quality is increasing) is formed with sempre (always) followed by più (more). While English repeats the word 'more', Italian uses sempre più before an adjective like popolare to mean 'more and more' or 'increasingly'.
If I wanted to say the magazine is getting 'less and less popular', would I use sempre meno?
Exactly! To say 'less and less' or 'decreasingly', you just swap più for meno. The sentence would become: Questa rivista digitale è sempre meno popolare. The grammatical structure remains identical.
Does rivista come from the verb rivedere (to see again)?
Yes! Rivista literally means 'reviewed' or 'seen again' as it is the feminine past participle of rivedere. Over time, it became the standard Italian noun for a magazine or journal, since these are periodicals that 'review' current topics.
Rivista is feminine, so why don't digitale and popolare end in -a?
Both digitale and popolare belong to a group of Italian adjectives that naturally end in -e in the singular. These adjectives do not change to match gender, only number. They keep the -e ending whether describing a feminine noun like rivista or a masculine noun like libro (book). In the plural, both would change their endings to -i.

Learn Questa rivista digitale è sempre più popolare and more in Italian

All course content and exercises are completely free — no paywalls, no trial periods, no signup needed.

  • ✓ Practice with interactive exercises
  • ✓ Track your progress with spaced repetition
  • ✓Learn at your own pace — completely free
Start learning Italian →