Because tu without an accent is the possessive adjective meaning your.
Tú with an accent is the subject pronoun meaning you.
Compare:
So in this sentence, tu is correct because it modifies the noun potencial.
Because tu potencial is a direct object, and it is not a person.
Spanish often uses the personal a before a specific person who is the direct object:
But with things, ideas, or abstract nouns, you usually do not use a:
Since potencial is an abstract noun, no a is needed.
This sentence uses the most basic Spanish word order:
Subject + Verb + Object
So it is very straightforward and natural.
Spanish can change word order for emphasis, but this version is the neutral, standard one.
Very often, yes. Potencial in Spanish is very similar to English potential, especially in contexts about ability, talent, or future growth.
So tu potencial means:
In this sentence, it sounds natural and idiomatic.
Also, potencial is a masculine noun:
A simple Latin American-style pronunciation guide is:
la em-PRE-sa beh too poh-ten-SYAL
A few helpful notes:
A more careful breakdown: