Breakdown of Tvrtka ulaže mnogo novca u oglašavanje.
tvrtka
company
novac
money
u
in, into
mnogo
much, a lot of (+ genitive)
Questions & Answers about Tvrtka ulaže mnogo novca u oglašavanje.
Why is the word for money written as "novca" instead of "novac"?
It is in the genitive case because it follows the adverb of quantity mnogo. When expressing a quantity of something, Croatian uses the partitive genitive. Also, notice the fleeting a: the a in the nominative novac drops out when a suffix is added, making it novca.
Why does the preposition "u" take the accusative case (oglašavanje) here instead of the locative?
The preposition u takes the locative case for a static location but the accusative case for a destination or directed action. In Croatian, investing is conceptualized as putting money into something, so u takes the accusative oglašavanje.
What is the infinitive of the verb ulaže, and what is its verbal aspect?
The infinitive is ulagati, which is an imperfective verb, implying a continuous or repeated action. The perfective counterpart for a completed, one-time investment is uložiti (which would be uloži in the present tense).
Can I use puno instead of mnogo in this sentence?
Yes, in everyday speech you will hear puno novca just as often. Mnogo is often preferred in formal writing, but both mean the same thing and both require the following noun to be in the genitive case.