Companies and spending
poduzeće (enterprise, company) is the formal and legal word beside the everyday tvrtka; potrošnja (consumption) is what households and countries spend: Potrošnja struje zimi je veća. oglašavanje (advertising) is how companies reach consumers: Tvrtka ulaže mnogo novca u oglašavanje.
Debt
dug has two meanings in Croatian, and you already know the first: the adjective dug 'long'. The noun dug is a debt: Vratio sam dug prijatelju. The forms never clash in practice — dugi put, but velik dug, dugovi.
Numbers and odds
u prosjeku (on average) and vjerojatnost (probability, likelihood — the noun of vjerojatno) belong to the language of reports: Kolika je vjerojatnost uspjeha? prilagodba (adaptation) is the noun of prilagoditi se.
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