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Nezadovoljni potrošači što ih ovdje vidimo često reklamiraju proizvode.

Nezadovoljni potrošači što ih ovdje vidimo često reklamiraju proizvode.
Dissatisfied consumers that we see here often return products.
From Lesson 440:Relative clauses with resumptive pronouns (što)·Croatian

Questions & Answers about Nezadovoljni potrošači što ih ovdje vidimo često reklamiraju proizvode.

Why do we use što ih here instead of koje for "that"?
Using što as an unchangeable word paired with a pronoun is a very common alternative to standard relative pronouns. Instead of inflecting a relative pronoun to match the case, you use što and add the pronoun ih (them) in the accusative case, because the consumers are the direct object of vidimo. Literally, it translates to "that we see them here".
Is it strictly necessary to include the clitic ih after što?
Yes. Because što never changes its form to indicate case, the clitic pronoun does the heavy lifting. If you drop ih, the sentence loses its grammatical object, making it confusing. You need ih to show who is being seen.
Why is the clitic ih placed before ovdje vidimo instead of after the verb?
The word što introduces a new relative clause. Because clitics in Croatian must go in the strict second position of their clause, ih directly attaches to the first word of that new clause, which is što.
Doesn't the verb reklamiraju usually mean "to advertise"?
It can, but in the context of shopping and consumers, reklamirati is a classic false friend. In retail, it means to make a formal complaint about a product, claim a warranty, or return a faulty item.

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