The More... The More... (Ne kadar ... o kadar)
To express that two things change proportionally—like "the more you buy, the cheaper it gets"—Turkish uses the pair ne kadar and o kadar.
The first clause uses ne kadar (how much) and ends with a verb in the conditional form. The second clause uses o kadar (that much) to show the proportional result.
| The more the quantity increases, the more affordable the goods become. | Miktar ne kadar artarsa, mallar o kadar hesaplı olur. |
Proportions with Adjectives
When the condition is a state of being (like "the more authentic it is"), attach the conditional suffix -(y)sa / -(y)se directly to the adjective.
| The more authentic an item is, the more expensive it becomes. | Bir mal ne kadar otantikse, o kadar pahalı olur. |
Negotiating and Bargaining
This structure is common when bargaining at the bazaar. The conditional suffix is often added to the aorist tense (like isterse or artarsa) to express general truths.
| The more mastery the craftsmanship requires, the more authentic the carpet looks. | İşçilik ne kadar ustalık isterse, halı o kadar otantik görünür. |
| The better the mastery is, the more the price of the goods increases. | Ustalık ne kadar iyiyse, malın bedeli o kadar artar. |
Making the Deal
You can also use standard if/then conditional statements to present an offer and close a deal.
| If you pay in cash, we agree on an affordable price and shake hands. | Peşin ödersen, hesaplı bir fiyatta anlaşır ve tokalaşırız. |
When negotiating, ne kadar ... o kadar is perfect for discussing persistence or desire.
| The more you insist on the price of the goods you like, the later you shake hands. | Beğendiğin malın fiyatında ne kadar diretirsen, o kadar geç tokalaşırsınız. |
Combine this pattern with question words like neyi (what specific thing) to express "the more you want a specific thing."
| The more you want a specific thing, the more the seller insists on the price. | Neyi ne kadar çok istersen, satıcı fiyatta o kadar diretir. |