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Esa fritura es pura grasa.

Esa fritura es pura grasa.
That fried snack is pure fat.
From Lesson 454:Emphatic exclusivity (puro)·Spanish (Latin America)

Questions & Answers about Esa fritura es pura grasa.

Does pura just mean pure in the literal sense here?
It translates to pure here, but in Latin American Spanish, placing puro, pura, puros, or puras directly before a noun is a widely used formula to express emphatic exclusivity. It means the snack is nothing but or entirely fat. As an adjective, it must agree with the feminine singular noun grasa.
Why do we use es instead of está when describing how a specific food turned out?
We use es because the sentence literally equates the snack to a noun or substance (grasa). You always use ser to identify what something is or what it is made of. If you used an adjective to describe its temporary condition, like greasy (grasosa), you would use está.
Could I say Esa fritura tiene pura grasa instead?
Yes, but the nuance changes slightly. Tiene pura grasa means it contains nothing but fat, whereas es pura grasa is a dramatic exaggeration meaning the item itself is entirely made of fat. Both sentences perfectly demonstrate using pura for emphatic exclusivity!
Does fritura just refer to the act of frying?
It can mean the act of frying, but in everyday Latin American Spanish, it is very commonly used as a countable noun to mean a fried snack, such as potato chips, plantain chips, or deep-fried street food.

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