Breakdown of Мода быстро изменяется, тем не менее этот тренд влияет на всю индустрию.
этот
this [f: эта, n: это]
быстро
fast, quickly
на
on, at / by (transport) / to (a place) / to (in answer to)
весь
all, the whole, everything, everyone (весь, вся, всё, все)
Questions & Answers about Мода быстро изменяется, тем не менее этот тренд влияет на всю индустрию.
What exactly does тем не менее mean, and how is it punctuated?
It means "nevertheless" or "even so," introducing a fact that contrasts with the previous statement. Literally, it translates to "by that no less." While English often puts a comma right after "nevertheless," Russian typically just uses a single comma to separate the two main clauses. You don't need an additional comma after тем не менее when it starts the second clause like this.
Could I use меняется instead of изменяется here?
Yes, they are mostly interchangeable in this context. Меняться is the standard, everyday verb for "to change," while изменяться sounds slightly more formal, scientific, or bookish. Using изменяется gives the sentence a slightly more analytical tone, fitting for a broader statement about industry trends.
Why do we use на + Accusative case (на всю индустрию) instead of just the Accusative on its own?
In English, a trend directly influences something, but in Russian, the verb влиять (to influence) strictly requires the preposition на plus the Accusative case. You have to think of it as directing an effect onto a target.
I always mix up the forms of весь. Why is it всю here?