Breakdown of Мы изучаем рынок с целью найти нашего целевого потребителя.
мы
we
наш
our (наш, наша, наше)
изучать
to study
рынок
market
найти
to find
с
with (also со)
цель
goal
целевой
target
потребитель
the consumer
Questions & Answers about Мы изучаем рынок с целью найти нашего целевого потребителя.
What is the difference between using с целью here instead of just чтобы?
Both express purpose, but с целью (with the aim/purpose of) is much more formal. It is typically used in business, academic, or official contexts. In everyday conversation, you would usually just say чтобы найти (in order to find).
Does с целью always have to be followed directly by an infinitive like найти?
You use the infinitive directly after с целью when the subject of both actions is the same (here, we study and we find). If the subjects were different, you would need to use the expanded structure с той целью, чтобы... followed by a past tense verb.
Why do we use the perfective verb найти (to find) instead of the imperfective искать (to look for)?
The goal of the action is the successful result: actually finding the consumer. If you used искать, the sentence would mean "We are studying the market with the aim of looking for our target consumer," which implies the goal is merely the process of searching rather than achieving the result.
Why do the words нашего целевого потребителя have genitive case endings if they are the direct object of найти?
They are actually in the accusative case! Because потребитель (consumer) is an animate masculine noun, its accusative case takes the exact same endings as the genitive case. This rule also applies to the pronouns and adjectives attached to it (наш -> нашего, целевой -> целевого).
Does it sound awkwardly repetitive in Russian to use с целью and целевого in the same sentence?
It is slightly repetitive since they share the exact same root (цель, meaning "goal" or "target"). However, in business Russian, phrases like целевой потребитель (target consumer) and целевая аудитория (target audience) are fixed terminology, so this repetition is completely acceptable and standard.
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