Breakdown of Это шоу идёт на этом канале в прямом эфире.
этот
this [f: эта, n: это]
в
in / to (direction)
на
on, at / by (transport) / to (a place) / to (in answer to)
идти
to go (on foot) / to proceed, go (of a process)
Questions & Answers about Это шоу идёт на этом канале в прямом эфире.
Why does the sentence use идёт for a TV show?
In Russian, the verb идти (which usually means 'to go by foot') is the standard way to say that a movie, TV show, or play is currently 'showing' or 'playing'. So, шоу идёт literally means 'the show is going', but it translates to 'the show is on'.
How does в прямом эфире mean 'live'?
This is the standard Russian phrase for live broadcasting. Эфир refers to 'the air' or 'the airwaves' (like when a radio show is 'on the air'), and прямой means 'straight' or 'direct'. Put together in the Prepositional case, в прямом эфире literally means 'in the direct air', which is how Russians say 'live'.
Why is it на этом канале with those specific endings?
We are stating where the show is playing, which triggers the Prepositional case. Just like in English, Russian uses the preposition на (on) for TV channels. The masculine phrase этот канал (this channel) changes its endings in the Prepositional case to become на этом канале.
Why doesn't the word шоу change its ending?
Шоу is a borrowed foreign word. In Russian, many borrowed nouns that end in a vowel (like метро, кафе, or кино) are indeclinable. This means they never change their endings, no matter what grammatical case they are in.