Learn Italian: Questi modelli sono sempre più popolari. - These models are more and more popular.

Questi modelli sono sempre più popolari.

These models are more and more popular.

Breakdown of Questi modelli sono sempre più popolari.

more / anymore (with 'non')

Questions & Answers about Questi modelli sono sempre più popolari.

How does sempre più literally translate, and why don't we say più e più?

Sempre più literally means "always more." In Italian, to express that a quality is increasing over time (like saying "more and more" or "increasingly" in English), you use sempre più. A direct word-for-word translation like più e più sounds unnatural when modifying an adjective.

Where exactly should sempre più be placed in the sentence?

Because sempre più acts as an adverb of degree describing the adjective popolari, it is placed directly before it. It follows the exact same word order rules as adverbs like molto (very) or meno (less).

Why does popolari end in -i? Is the singular masculine form popolaro?

No, the singular form is popolare. Adjectives that end in -e in the singular are used for both masculine and feminine nouns. When they become plural, they always change to -i. Since modelli is plural, the adjective becomes popolari.

What kind of "models" does modelli refer to here?