Það er hönnuðurinn sem er svo einstakur.

Questions & Answers about Það er hönnuðurinn sem er svo einstakur.

How does the "Það er ... sem" structure emphasize the designer in this sentence?
This is a cleft sentence. By taking a simple idea like "The designer is unique" and wrapping the subject in Það er (It is) and sem (who/that), the sentence puts the spotlight entirely on hönnuðurinn. It clarifies that it is specifically the designer, not the product or company, who is unique.
Does sem translate exactly to "who" here, or is there a different word for people?
English uses "who" for people and "that" or "which" for things. Icelandic simply uses sem for all of them. It is an invariable relative pronoun, meaning it never changes form, whether you are emphasizing a person like hönnuðurinn or an inanimate object.
Why is the adjective einstakur in the masculine nominative form?
Even though it comes after the relative pronoun sem, the adjective still has to agree with the noun it actually describes. Since hönnuðurinn is a masculine, singular noun in the nominative case, the adjective must take the matching masculine nominative singular ending -ur.
What happens to the ending of hönnuður when we add the definite article here?
The base noun is hönnuður (designer). For this specific group of masculine nouns, when you add the definite article -inn in the nominative case, the original -ur ending is kept. That is why it becomes hönnuðurinn rather than dropping the U.

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