Sortean premios y sigue la diversión.

In Spanish, a 3rd person plural verb can be used with an unstated, vague subject. Here, sortean literally means they raffle off / they give away, but it does not necessarily refer to specific people already mentioned.

So in a sentence like Sortean premios, the idea is:

• They’re giving away prizes
• Prizes are being raffled off
• There’s a prize draw

This is very common in ads, announcements, and promotional language.

Sortear here means to raffle, to draw by lot, or to give away in a prize draw.

So sortean premios means something like:

• They’re raffling off prizes
• They’re giving away prizes
• There’s a prize draw

Be careful: sortear does not mean the English verb to sort.

Both are possible, but they feel slightly different.

• Sortean premios = They give away / raffle off prizes

  • active form
  • vague or unnamed they
  • very natural in advertising

• Se sortean premios = Prizes are raffled off / given away

  • impersonal or passive-style wording
  • sounds a bit more formal or neutral

The version with sortean is punchy and common in promotional copy.

Spanish often leaves out the article with a plural noun used in a general or indefinite way, especially in short promotional phrases.

So:

• Sortean premios = They give away prizes
• not necessarily the prizes
• just prizes in general

In ad language, dropping articles often makes the wording shorter and snappier.

Both are grammatically possible, but sigue la diversión sounds more natural and expressive in this kind of slogan-like sentence.

Spanish often puts the verb before the subject:

• with intransitive verbs like seguir
• in headlines, ads, and lively narration
• when introducing or highlighting what comes next

So sigue la diversión feels like:

• and the fun continues
• and the fun goes on

It has a more dynamic, promotional tone than la diversión sigue.

Because the subject is la diversión, which is singular.

• la diversión = singular
• so the verb must be sigue = it continues

If the subject were plural, the verb would also be plural:

• siguen las actividades = the activities continue

Diversión means fun, entertainment, or enjoyment.

In this sentence, la diversión is a general idea: the fun, meaning the enjoyable atmosphere or activity keeps going.

So sigue la diversión is naturally understood as:

• the fun continues
• the entertainment goes on

Because the two nouns are being used differently.

• premios is an indefinite plural object: just prizes in general
• la diversión is treated as a more specific or established idea: the fun

In slogans, Spanish often says la diversión where English would simply say fun.

So:

• sortean premios = they give away prizes
• sigue la diversión = the fun continues

Yes. Y simply means and.

It connects the two actions:

• Sortean premios
• y sigue la diversión

So the whole sentence links two appealing ideas in a promotional way:

• prizes are being given away
• and the fun keeps going

It sounds very natural, but specifically in a promotional / advertising / event-announcement style.

A Spanish speaker would understand it easily, but in everyday conversation people might say something a bit fuller, such as:

• Están sorteando premios y la diversión sigue.
• Hay premios y la diversión continúa.

The original sentence is short, catchy, and headline-like, which is exactly why it works well in publicity.

A native speaker would probably take it as a lively promotional line meaning something like:

• They’re giving away prizes and the fun continues.
• There are prize giveaways, and the fun keeps going.
• Prizes are being raffled off, and the fun goes on.

The exact English wording can vary, but the Spanish gives a clear impression of an event with prizes and ongoing entertainment.

In standard Spanish pronunciation from Spain, sortean is pronounced in three syllables:

• sor-te-an

The e and a are pronounced separately, not merged into one syllable.

A rough guide:

• sortean ≈ sor-TEH-an
• sigue ≈ SEE-gheh in much of Spain, where g before e is a soft sound

So the full sentence is roughly:

• sor-TEH-an PREH-myos ee SEE-gheh la dee-ver-SYON

Not naturally. Although seguir can sometimes mean to follow, here it means to continue.

So:

• sigue la diversión = the fun continues
• not the fun follows

This is a very common use of seguir in Spanish.