Questions & Answers about Я не люблю рекламу.
Because реклама is the direct object of the verb люблю.
In Russian, the direct object of most transitive verbs goes into the accusative case.
- реклама – nominative (dictionary form)
- рекламу – accusative singular feminine
The pattern for many feminine nouns ending in -а is:
- Nominative: реклама
- Accusative: рекламу
So Я не люблю рекламу literally is “I not like advertising (accusative).”
Реклама is feminine.
Most nouns that:
- end in -а or -я in the nominative singular
- and refer to things (not male persons)
are feminine.
Feminine -а nouns typically change like this:
- Nom. реклама
- Gen. рекламы
- Dat. рекламе
- Acc. рекламу
- Instr. рекламой / рекламою
- Prep. рекламе