Este desconto é bom.

to be

Breakdown of Este desconto é bom.

• este: this
• bom: good
• o desconto: the discount

Questions & Answers about Este desconto é bom.

Why is este used here instead of esse or aquele?

Este refers to something close to the speaker (literally “this”).
Esse would point to something closer to the listener (“that”), and aquele to something distant from both (“that over there”).
Since you’re talking about a discount you are presenting or highlighting right now, you use este desconto.

Why isn’t there an article like o or um before desconto?

Este is a demonstrative pronoun that already combines the meaning of an article + “this.” You don’t need o (“the”) or um (“a”) when you say este desconto; it directly means “this discount.”

Why do we use é instead of está in este desconto é bom?

In Portuguese, é (from ser) expresses a characteristic or inherent quality: the discount is inherently good.
Está (from estar) would imply a temporary or changeable state (“this discount is being good right now”), which sounds odd here, so you use é.

Why is bom placed after the verb instead of immediately after desconto?