זה המוצר שקניתי במבצע.

Because Hebrew usually omits the present-tense form of to be.

So זה המוצר שקניתי במבצע literally looks like:

this the-product that-I-bought on-sale

But in natural English, it means:

This is the product that I bought on sale.

In Hebrew, this kind of sentence is very common. In the present tense, you normally do not say a separate word for is / are.

Here is a word-by-word breakdown:

• זה = this / it is this
• המוצר = the product
• שקניתי = that I bought
• במבצע = on sale / in a sale / at a promotional price

So the whole sentence is:

This is the product that I bought on sale.

זה usually means this (masculine singular), but in sentences like this it often functions like this is.

Since מוצר is a masculine singular noun, זה matches it naturally.

Compare:

• זה המוצר = This is the product
• זאת המכונית = This is the car (with a feminine noun)

In everyday speech, native speakers may sometimes use זה very broadly, but for learners it is helpful to think of it here as the masculine singular form.

The prefix ה־ is the Hebrew definite article, meaning the.

So:

• מוצר = a product / product
• המוצר = the product

In this sentence, the speaker is talking about a specific product, so Hebrew uses המוצר.

שקניתי is made of two parts:

• ש־ = that / which
• קניתי = I bought

So together:

שקניתי = that I bought

This is very common in Hebrew. The relative word ש־ is often attached directly to the next word instead of standing separately.

קניתי is the past tense, first person singular form of the verb לקנות = to buy.

The ending ־תי often marks I in the past tense.

So:

• קניתי = I bought
• קנית = you bought (to a male)
• קניתי מוצר = I bought a product

In this sentence, שקניתי means that I bought.

In Hebrew, the relative marker ש־ is commonly written as a prefix attached to the following word.

So instead of writing something like a separate English-style that, Hebrew often does this:

• שקניתי = that I bought
• שראיתי = that I saw
• שאהבתי = that I loved

This is completely normal and very common in modern Hebrew.

Yes, literally it is:

• ב־ = in / at / on
• מבצע = sale / promotion / special offer

So במבצע literally means something like in a promotion or in a sale, but the most natural English translation is usually:

on sale

Depending on context, it can also mean:

• at a discount
• during a promotion
• as part of a special offer

No. מבצע can have more than one meaning in Hebrew.

Common meanings include:

• sale / promotion / special offer
• operation (for example, a military operation or organized campaign)

In this sentence, because it follows קניתי and refers to a product, במבצע clearly means on sale.

The Hebrew word order is:

זה | המוצר | שקניתי | במבצע

Literally:

This | the product | that I bought | on sale

This is very natural Hebrew word order for a sentence like:

This is the product that I bought on sale.

The relative clause שקניתי במבצע describes המוצר.

So:

• main noun: המוצר = the product
• description of that noun: שקניתי במבצע = that I bought on sale

Yes, and in practice that is how it is understood.

שקניתי במבצע means that I bought on sale. The phrase במבצע modifies the situation of the purchase: the item was bought while it was being sold at a promotional price.

So the meaning is not just the product that I bought, but more specifically:

the product that I bought when it was on sale

A common pronunciation guide is:

ze ha-mu-TSAR she-ka-NI-ti ba-miv-TSA

More closely broken down:

• זה = ze
• המוצר = ha-mu-TSAR
• שקניתי = she-ka-NI-ti
• במבצע = ba-miv-TSA

The stress is usually on the last syllable in:

• מוצר
• קניתי
• מבצע

When the preposition ב־ (in / at / on) is added to a noun with ה־ (the), they combine.

So:

• ב + מבצע = במבצע in the sense of on sale / in a promotion
• if you were saying in the sale/promotion, Hebrew also produces the same surface form: במבצע

This kind of contraction is very common with Hebrew prepositions like ב־, ל־, and כ־.

Sometimes yes, depending on context.

זה can point to something as this or that, depending on how natural English would express it in the situation.

So possible translations include:

• This is the product that I bought on sale.
• That’s the product I bought on sale.

If you are teaching the core grammar, though, This is the product that I bought on sale is the clearest match.

Not naturally in this kind of standard sentence.

To say the product that I bought, Hebrew normally needs the relative marker ש־:

• המוצר שקניתי

Without it, the sentence would sound incomplete or wrong for most normal contexts.

So for learners, it is best to remember:

• noun + ש־ + clause = noun + that/which + clause

Example:

• הספר שקראתי = the book that I read
• המוצר שקניתי = the product that I bought

Yes, extremely common.

This sentence shows several core Hebrew patterns:

1. No present-tense is
2. ה־ for the
3. ש־ for that / which
4. A past-tense verb with ־תי for I
5. A preposition attached directly to a noun

So it is a very useful model sentence for learners. Similar examples are:

• זה הספר שקראתי = This is the book that I read
• זאת השמלה שקניתי = This is the dress that I bought
• זה המקום שראיתי = This is the place that I saw