برای شادابی پوست، به مرطوب‌کننده توجه می‌شود.

From Lesson 364:Impersonal passives·Farsi

Questions & Answers about برای شادابی پوست، به مرطوب‌کننده توجه می‌شود.

English says "the moisturizer is paid attention to." Why does Farsi keep the preposition به before the moisturizer?
In Farsi, when you make a prepositional verb like توجه کردن به (to pay attention to) passive, the object of the preposition (مرطوب‌کننده) stays exactly where it is, keeping its preposition (به). You do not promote the moisturizer to be the subject of the sentence like you often do in English; instead, you use an impersonal passive structure.
If the moisturizer isn't the subject, what is the grammatical subject of می‌شود here?
The noun part of the compound verb, توجه (attention), acts as the subject. The sentence literally translates to "attention becomes." Because the original active verb takes a preposition rather than a direct object marked by را, there is no direct object to promote to a new subject. This creates an impersonal passive.
How is the noun مرطوب‌کننده formed?
It is a combination of مرطوب (moist or humid) and کننده (the active participle of کردن, meaning "doer" or "maker"). Literally, it means "moist-maker." At this level, you will see کننده added to many stems to create an agent noun—a person or thing performing that specific action.
How do we link the words in the phrase برای شادابی پوست?
You need an Ezafe to link the noun شادابی (freshness) to its possessor پوست (skin). Because شادابی ends in the long vowel ی (i), the Ezafe is pronounced as "-ye" rather than just "-e", making the pronunciation barā-ye šādābi-ye pūst.

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