Ocena će pomoći kupcu.

will

Breakdown of Ocena će pomoći kupcu.

• kupac: a buyer
• ocena: a rating
• pomoći: to help

Questions & Answers about Ocena će pomoći kupcu.

What does će mean in this sentence?

Će is the 3rd person singular future-tense auxiliary, from the verb hteti (to want), which is also used to form the future.

So:

• ocena = rating / grade / evaluation
• će pomoći = will help
• kupcu = to the customer / buyer

So će is the part that gives the sentence the meaning will.

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Why is it će pomoći, with pomoći in the infinitive, instead of a conjugated form?

Because the standard Serbian future tense is commonly formed with:

• a clitic form of hteti (ću, ćeš, će, ćemo, ćete, će)
• plus the infinitive

So here:

• će pomoći = will help

You do not use a normal present-tense form after bare će in this structure.

A different, more colloquial pattern is:

• će da + present
• for example: Ocena će da pomogne kupcu.

But in standard, textbook-style Serbian, Ocena će pomoći kupcu. is a very normal way to say it.

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Why is it kupcu and not kupac?