Este desconto é bom.

This discount is good.

Breakdown of Este desconto é bom.

• ser: to be
• este: this
• bom: good
• o desconto: the discount

Questions & Answers about Este desconto é bom.

Why is este used here instead of esse or aquele?

Este refers to something close to the speaker (literally “this”).
Esse would point to something closer to the listener (“that”), and aquele to something distant from both (“that over there”).
Since you’re talking about a discount you are presenting or highlighting right now, you use este desconto.

Why isn’t there an article like o or um before desconto?

Este is a demonstrative pronoun that already combines the meaning of an article + “this.” You don’t need o (“the”) or um (“a”) when you say este desconto; it directly means “this discount.”

Why do we use é instead of está in este desconto é bom?

In Portuguese, é (from ser) expresses a characteristic or inherent quality: the discount is inherently good.
Está (from estar) would imply a temporary or changeable state (“this discount is being good right now”), which sounds odd here, so you use é.

Why is bom placed after the verb instead of immediately after desconto?

When you link a noun to an adjective with a verb like ser, the adjective typically follows the verb: desconto é bom.
If you wanted to put the adjective directly after the noun without a verb, you’d say um bom desconto or este bom desconto, but then it’s just a phrase, not a full sentence with “is.”

How does bom change for gender and number if I talk about multiple or feminine things?

Bom agrees with masculine singular nouns.
To match:
– Feminine singular: boa (ex: esta promoção é boa)
– Masculine plural: bons (estes descontos são bons)
– Feminine plural: boas (estas promoções são boas)

How do I pronounce the é in é bom?

The accent on é marks it as an open “e” sound [ɛ], similar to the “e” in English bed, and it’s stressed because it’s a one-syllable verb meaning “is.”

Can I make the sentence stronger or more emphatic?

Yes. You can add an adverb or use a stronger adjective:
– Este desconto é muito bom. (“This discount is very good.”)
– Este desconto é ótimo. (“This discount is great/awesome.”)

Could I say este desconto está bom if I just tried it out?

You could say it, but native speakers will usually hear está bom as “it’s acceptable for now.” For a general judgment (“it’s good”), é bom is the natural choice.